In a nutshell, that’s what we help you do.


We get you. We’re educators, administrators, and zealots for student success. Our proprietary higher ed database is light years beyond anything else in the industry, as is the technology we use to turn massive amounts of data into insights.

 

All this plus our experience and track record adds up to a team that is dedicated and capable of helping you move the needle.

 MARKET ANALYSIS

 PROGRAM ANALYSIS

 STRATEGIC MARKETING

 ENROLLMENT & RETENTION

MARKET ANALYSIS

ALUMNI

  • Alumni Profiling, Surveying, Targeting & Campaigning

INSTITUTIONAL & MARKET

  • Identify True Benchmark Schools (not just matches) w/ Environmental Scan of Benchmark Schools
  • College Priorities Assessment
  • Site Analysis of Potential Satellite Campuses
  • Capital Expenditure and expansion planning
  • Tuition Assessment and Pricing
  • Financial and/or Budgetary Optimization

PROGRAM ANALYSIS

  • New Program Assessment and Feasibility
  • Online Program Assessment and Feasibility of Existing and Prospective Programs
  • Program and Curriculum Cost Assessment
  • Course Risk Assessment
  • Program Naming Architecture and Program Articulation
  • Academic Progress Analysis by Program and Student Type
  • Market testing of potential academic projects with unique, untapped target audiences

STRATEGIC MARKETING

  • Marketing Strategic Planning
  • Marketing Campaign Development & Execution (multi-channel, automated)
  • Brand Refresh, Institutional Messaging and Targeting
  • Market Research & Analytics
  • Segmentation (based on needs) of target market and student populations
  • Student Satisfaction, Loyalty, and the Student Experience Measurement
  • Data Harvesting Projects and CRM/Warehouse Integration
  • Social Listening and Analysis (includes social media plus over 1 Billion websites)
  • KPI tracking
  • Web Analytics – making sense of web measurement and integration with other databases
  • Inquiry Targeting and Retargeting
  • MARCOM Analysis

ENROLLMENT & RETENTION

ENROLLMENT MANAGEMENT

  • Strategic Enrollment Planning
  • Enrollment Forecasting & Modeling
  • Search/Prospecting and Segmentation-based Targeting
  • Financial Aid Planning, Analysis & Modeling, Consulting & Execution
  • Growth Feasibility Testing
  • Transfer Activity Analysis
  • Financial Aid Forecasting – who is receiving, most likely to accept, and the magic window of when to retract, offer, or re-offer aid

RETENTION

  • Retention Strategies, Analysis & Modeling, Consulting
  • Predictive Retention Engine that integrates with the CRM with custom prediction rules to allow for agile retention planning and intervention strategies
  • Student Engagement Strategies and Consulting
  • Student Experience Assessment